OOH Consultancy & Activation

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Data Driven Campaigns

OOH advertising has traditionally been considered a mass-reach medium with limited measurability, but Vyoo is changing that narrative. Our proprietary AI-powered Vidar  provides real-world audience analytics by capturing and processing impression data directly from the OOH assets. We enable you to move beyond assumptions and gain concrete data on how their campaigns are performing.

By integrating Vidar’s first-party data with third-party market intelligence, we provide clients with deeper insights into their audiences segmentation and industry benchmarks. This data-driven approach allows brands to optimize their OOH campaigns with the same level of precision as digital advertising, ensuring maximum return on investment.

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Consultancy/Activation

At Vyoo, we also provide full service end-to-end OOH services. We provide a 360-degree solution for OOH, from media planning and buying to creative deployment to posts sales services. Our extensive network of billboard assets across the country—ranging from static and digital billboards to transit media and public space advertising—ensures that brands achieve maximum visibility in all urban settings.

We simplify the complex process of running an OOH campaigns. Our team works closely with you to identify the best locations, negotiate optimal pricing and ensure flawless execution. We oversee site selection, creative adaptation, printing, deployment, installation, and compliance with local regulations—eliminating any operational hassle for you.

Digital billboards at Piccadilly Circus in London showing various advertisements for brands including Coca-Cola, Adidas, Hyundai, and Boss.
Billboard with a torn effect featuring a red sports car partially emerging from underneath, alongside an image of a car tire and the text 'excellent traction.' Set against a blue sky.
Street advertisement for oat drink brand, featuring humorous text and product image on a city sidewalk.
LEGO-themed billboard resembling blue sky and clouds with LEGO bricks, featuring LEGO and "imagine" text.

Our team has over 30 years of experience. Infused with talent and a diversity of experiences across tech, business and the legal industry, we are equipped with all the talent to cater to your OOH needs.

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We are primarily present in Kolkata, Mumbai and Delhi. We serve across the country in all major geographies and cities. Wherever you want to reach, we have you covered.

What Sets Us Apart

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Comprehensive Media

Get access to premium billboard locations, transit spaces, and digital screens across key markets spanning throughout the country at optimal pricing.

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Audience Analytics

Vidar tracks real-time impressions, helping brands measure the true reach of their campaigns. With AI-powered insights, advertisers can make data-backed decisions on placement, frequency, and messaging

Performance Dashboard

We provide a user-friendly dashboard offering real-time access to several performance metrics. This transparency ensures brands have full visibility into their OOH investments.

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ROI Optimisation

By leveraging historical data, we help you forecast campaign performance and maximize impact. Vidar enables advertisers to choose the best locations and time slots for their ads, ensuring they reach the right audience at the right time.

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Seamless Execution

From securing permits to managing installations, Brandwave handles the logistics, ensuring smooth campaign rollouts. We also ensure compliance with local advertising regulations, giving brands peace of mind.